Date : October 17, 2023
Time : 6-8pm
Instructor : Ms. Kadian Taylor
Cost : $6,500.00
Modality : 100% Online
Workshop Description
This course is designed to provide an understanding of the principles of digital marketing. There will be a focus on the marketing tools and trends that can be readily used to promote your business.
It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies and marketing mix components such as pricing, distribution, product and service development and promotion including both traditional and digital marketing communication.
Additionally, the course will provide opportunities for the practical implementation of the concepts covered.
At the end, you will be able to:
- Formulate, plan, and implement effective digital marketing strategies
- Apply the practical knowledge, tools and techniques involved with Search Engine Optimization (SEO)
- Apply the practical knowledge, tools and techniques involved with Search Engine Marketing (SEM)
- Demonstrate how to utilize social listening in Digital Marketing
- Create and maintain a positive online image and to effectively manage their company/product’s reputation
- Develop an engaging and effective social media strategy for your business
- Build an inbound social media strategy that delights your customers and grows your bottom line
- Create an ads strategy to amplify your business message to a targeted audience
Who is this workshop for?
⮞ Marketing Managers looking to upskill their digital marketing expertise.
⮞ Content marketers looking to broaden their skillset.
⮞ Entrepreneurs.
⮞ Students looking for an introduction to digital marketing.